Vion Food Group

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Vion considers further withdrawal from Germany

June 4, 2024 - Matthijs Bremer

Vion is considering selling (parts of) its German branch. The company has decided to focus more on its chain in the Benelux. The main reason for this is competition from outside European countries. Whether Vion will proceed with the sale depends on discussions with interested parties. Recently, locations in Germany have already been divested.

Due to the new strategic choice, the meat company is evaluating its activities in Germany, as stated in a press release. Vion expects to better maintain its position as a market leader by focusing on the Dutch market and is considering divestment in the German market.

In the press release, the company states that there is concrete interest in (parts of) the German branch of the company. This interest arose after the earlier sale of business units in early 2024. The company therefore does not expect any factory closures. Earlier this year, four of Vion's fifteen locations in Germany were already sold or closed. Now, it is likely that other locations will also be divested, and the German market may even be completely abandoned.

A concrete example of the stronger focus on the Benelux is the recent investment in locations in Groenlo, Tilburg, and Boxtel. Any sale of business units in Germany should lead to more investments of this kind in the Benelux.

Matthijs Bremer

Matthijs Bremer is a market specialist in pork, beef, and poultry meat at DCA Market Intelligence. He also monitors the protein transition, keeping an eye on developments in cultured meat and meat substitutes.
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